e& · الإمارات · 2022التصميم والتغليف · الإعلانات الخارجية
Make Possible: Etisalat to e&.
Etisalat’s transformation into e& uses a compact name and a shared brand system to express its move from telecommunications into technology.
- العلامة التجارية
- e&
- الوكالة
- Wiedemann Lampe
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2022
صور من الحملة
التحدي
The group needed an identity that could connect its expanding businesses while moving beyond the perception of a traditional telecom provider.
الفكرة
Wiedemann Lampe retained the familiar “e” and added an open-ended ampersand. The “Make Possible” platform connects five business pillars and extends into employee communications, digital applications and a public launch campaign.
مصدر دراسة الحالة: Wiedemann Lampe المصدر ↖
الجوائز
- Transform Awards MEA 2026Best Naming Strategy (Naming System)ذهبية
- Transform Awards MEA 2026Best Brand Evolution (Business and Corporate)ذهبية
فريق العمل
- العلامة التجارية
- e&
- Brand strategy, architecture, naming and design
- Wiedemann Lampe
