MAGGI / Saudi Arabia / 2023Film
MAGGI Liquid Mixes: Tradition and Progress.
MAGGI introduced liquid mixes through a film that brings Saudi culinary traditions and contemporary life together.
- Brand
- MAGGI
- Agency
- Publicis Middle East
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
Introduce a new product in a way that connects with Saudi women's lives and culinary culture.
The idea
Publicis and Camouflage juxtaposed a traditional spice souq, a modern kitchen and street art, linking the product's flavours with tradition and change.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- MAGGI
- Production house
- Camouflage
- Director
- Niels La Croix
- Director of photography
- Alejandro Madrid
- Producer
- Mario Atallah
