Emirates Global Aluminium / United Arab Emirates / 2025Film · Social
Made by Many.
Emirates Global Aluminium celebrated its Emirati women engineers and the people who support them.
- Brand
- Emirates Global Aluminium
- Agency
- Burson
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Inspire young Emirati women to consider careers in heavy industry and STEM.
The idea
A four-part film series brings together women engineers and the family members who encouraged their journeys, framing individual achievement as a collective effort.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Emirates Global Aluminium
- Regional creative director
- Mirna Eskarous
- Director and cinematographer
- Hani Talat
