Lexus Saudi Arabia / Saudi Arabia / 2026Film · Digital & Tech
Luxury That Brings Us Together.
Lexus Saudi Arabia used an AI-generated Eid film to bring several generations of a family together.
- Brand
- Lexus Saudi Arabia
- Agency
- Hive Innovative Group ME
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
The challenge
Create an Eid Al-Fitr film that connects Lexus with family togetherness and life milestones in Saudi culture.
The idea
The film follows moments from childhood, graduation, marriage and family life before revealing the characters as one extended family gathering for Eid. The creative and production team used generative AI throughout the film.
Case study source: Hive Innovative Group Source ↗
Credits
- Brand
- Lexus Saudi Arabia
- Client
- Abdul Latif Jameel Motors
- Creative agency and production
- Hive Innovative Group ME
- Creative director
- Sameh Al Tawil
- Director
- Muhammed Seddiq
