Louvre Abu Dhabi / UAE / 2025OOH · Digital & Tech
Louvre Abu Dhabi artwork street signs.
Museum artworks were turned into street signs pointing tourists to the Louvre, a system also used for wayfinding inside, backed by targeted digital media.
- Brand
- Louvre Abu Dhabi
- Agency
- Publicis Middle East
- Market
- UAE
- Region
- GCC
- Year
- 2025
Results
- Visits up 37.5% in first week vs same period 2024
- Online ticket sales up 79.9% year on year
Case study source: Publicis Middle East Source ↗
