HP · UK · 2026OOH · Experiential
The Little Printer That Printed Its Own Billboard.
An HP Smart Tank prints the pieces of its own outdoor advertisement.
- Brand
- HP
- Agency
- Edelman
- Market
- UK
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Make a small printer's capabilities visible through an engaging demonstration in a public setting.
The idea
A printer at a London installation produces 319 A4 sheets that are assembled into a billboard. Showing the work in progress makes the product both the subject of the advertising and the tool that creates it.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- HP
- Production Company
- Global Street Art
- Executive Creative Director
- James Woods
- Creative Director
- Debbie Fagan
- Head of Production
- Lucie Hackman
- Conceptual Design
- Steve Malkerty; Oliver Heard
- Special Build OOH
- Talon; Grand Visual
- Media Agency
- PHD Media London
