McDonald's India / West and South India / 2026Film · Social
Let's Family at McD.
Family includes friends and chosen circles.
- Brand
- McDonald's India
- Agency
- McCann India
- Market
- West and South India
- Region
- Global
- Year
- 2026
The challenge
Traditional definitions exclude everyday McDonald's communities.
The idea
An anthem and vignettes show diverse circles finding family at McDonald's.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- McDonald's India
