Back Market / Global / 2025PR Stunts · Social
Let's End Fast Tech.
Back Market spoofed Apple's 'Shot on iPhone' ads to show environmental damage between phone generations.
- Brand
- Back Market
- Agency
- Marcel
- Market
- Global
- Region
- Global
- Year
- 2025
The idea
Before-and-after images, such as vanished glaciers and flooded cities, were labelled with the iPhone model each was shot on. Outdoor, print, a manifesto film and influencers ran in five cities ahead of Earth Day, pushing people to repair, resell or buy refurbished.
Case study source: Activation Ideas Source ↗
