Inspired by Iceland / Iceland / 2019Experiential
Kranavatn.
Iceland's tourism body gave ordinary tap water a luxury brand to nudge visitors away from buying bottled water.
- Brand
- Inspired by Iceland
- Agency
- The Brooklyn Brothers
- Market
- Iceland
- Region
- Global
- Year
- 2019
The challenge
Many tourists drink bottled water abroad out of habit, adding to plastic waste even where tap water is excellent.
The idea
Tap water was packaged as a premium product called Kranavatn and offered at the airport, hotels, bars and restaurants. Visitors could also take an online Kranavatn challenge and receive a voucher worth what they would have spent on bottled water, redeemable with local partners.
Case study source: Activation Ideas Source ↗
