Knock Knock.
South Korea's police created a way for domestic violence victims to call for help in silence: dial 112 and tap any key twice.
- العلامة التجارية
- Korean National Police Agency
- الوكالة
- Cheil Worldwide
- السوق
- كوريا الجنوبية
- المنطقة
- عالمي

التحدي
Victims of domestic violence often cannot speak on the phone without their abuser hearing, so emergency calls fail or never happen.
الفكرة
Inspired by Morse code, Cheil Worldwide and the National Police Agency set up a system in which a caller dials 112 and presses a number twice. Police then send a link that lets them see the scene through the phone's camera and track its location, and victims can share details through a page disguised as a Google search. The system was taught to 4,800 police call-handlers and promoted through blogs, the government's YouTube channel, outdoor ads and posters and vlogs on beauty channels.
النتائج
- Advertising Vietnam reports that 5,749 emergency links were sent to people in danger.
مصدر دراسة الحالة: Advertising Vietnam المصدر ↖
الجوائز
- Cannes Lions 2023Brand Experience & Activation – B02 USE OF MOBILE & DEVICESذهبية
- Cannes Lions 2023Glass: The Lion for Change – A01 GLASSالجائزة الكبرى
- Cannes Lions 2023Direct – A09 NOT-FOR-PROFIT / CHARITY / GOVERNMENTبرونزية
فريق العمل
- الوكالة الإبداعية
- Cheil Worldwide
- Actress
- Lee So Byul


