Original Stories by Porsche: Keep Your Essence.

As the all-electric Macan arrived in the region, Porsche Middle East and Africa, which covers 15 markets, 'invited a number of key industry leaders, athletes, artists and creatives to tell their story of how they keep their essence in an often changing, modern world' (Porsche).

Porsche calls the series 'a campaign from creators for creators'. Its five episodes feature the basketball player, spoken-word poet and visual artist Asma Elbadawi, the skateboarder Nawstique, the fashion designer Salim Azzam, the endurance horse racer Marwa Alhashmi and the pit-master Hattem Mattar. A limited-edition book, Essence, printed in 356 copies, carries the stories of 16 people of 11 nationalities. KEKO is credited as the agency. Amix Studios designed and mixed the sound across all five films, which is what MUSE and the NYX Awards rewarded; it says the episodes ran on Porsche Middle East's Instagram and were then shared from Porsche's global account.