Tide / United States / 2025Social · Events & Sponsorship
Jersey Swap.
Tide brought back the NFL jersey-swap tradition halted by Covid, washing swapped jerseys in Tide Hygienic Clean, with Peyton Manning delivering them to players.
- Brand
- Tide
- Agency
- Saatchi & Saatchi
- Market
- United States
- Region
- Global
- Year
- 2025
Results
- 800M earned media impressions
- 22% increase in sales
- 61% increase in awareness
Case study source: Saatchi & Saatchi Source ↗
