It's Toffee Nut Season.

Tinker Tailor's case study gives no detailed brief. It calls the drinks a much-anticipated seasonal favourite and describes the aim as a warm, wintry touch for their launch, in Modern Standard Arabic, Gulf Arabic and English.

Taking its cue from seasonal snow, the agency animated the toffee-nut sprinkles to fall like snow over a pink key visual of three drinks, one in the red-and-green holiday cup. The line ran in three versions: It's Toffee Nut Season in English, إنه موسم التوفي نت in Modern Standard Arabic and جاكم موسم التوفي نت in Gulf dialect. According to Tinker Tailor, outdoor ran across Saudi Arabia, where an agency photo shows the visual on an Al Arabia digital billboard, and social media carried it in the UAE and Kuwait. The agency lists its role as campaign, copywriting, art direction, animation and production. Starbucks' wider holiday push that month, Socialize's Taste the Season, also featured the Toffee Nut Latte, with a different line and look.