Mon, Oct 19
Saudi Water Authority / Saudi Arabia / 2025Film

It Gives You Its Bounty.

The Saudi Water Authority's Founding Day 2025 film told three centuries of Saudi history through water, from the traditional water carriers to the Kingdom's modern desalination plants.

Brand
Saudi Water Authority
Market
Saudi Arabia
Region
Saudi Arabia
Year
2025

The challenge

The authority wanted its Founding Day message to link the nation's 300-year story to its own work, showing water as the thread from a desert past to a more secure future.

The idea

Built around the idea of 'The Eternal Flow', the film opens by honouring the 'Suga', the traditional water carriers whose effort in a dry land helped lay the nation's foundations. It then moves from old wells to modern engineering and desalination, cutting between historical re-enactments and present-day infrastructure over an orchestral score with traditional motifs. The authority ran it as its Founding Day 2025 campaign under the line 'It gives you its bounty' (تعطيك خيرها).

Case study source: MUSE Creative Awards 2026 winner entry Source ↗

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