It Gives You Its Bounty.
The Saudi Water Authority's Founding Day 2025 film told three centuries of Saudi history through water, from the traditional water carriers to the Kingdom's modern desalination plants.
- Brand
- Saudi Water Authority
- Agency
- Insight Studios
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
The authority wanted its Founding Day message to link the nation's 300-year story to its own work, showing water as the thread from a desert past to a more secure future.
The idea
Built around the idea of 'The Eternal Flow', the film opens by honouring the 'Suga', the traditional water carriers whose effort in a dry land helped lay the nation's foundations. It then moves from old wells to modern engineering and desalination, cutting between historical re-enactments and present-day infrastructure over an orchestral score with traditional motifs. The authority ran it as its Founding Day 2025 campaign under the line 'It gives you its bounty' (تعطيك خيرها).
Case study source: MUSE Creative Awards 2026 winner entry Source ↗


