Innovation Diwan 2023.
A one-shot film that launched Misk's Innovation Diwan 2023, written from the names of the previous year's youth projects and cast with the people behind them.
- العلامة التجارية
- Misk Foundation
- الوكالة
- Albrand
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2023
التحدي
Misk needed young Saudis to sign up for the 2023 edition of Innovation Diwan, a programme that, Saudipedia says, aims to develop social innovators among the Kingdom's youth by encouraging them to present creative solutions to five challenges.
الفكرة
In Albrand's words, it is 'a film for launching the Innovation Diwan 2023 program while showing last year's projects in a one-shot film.' The script was built from the projects' Arabic names, which carry double meanings, linked together to encourage people to take part; a social media influencer played the lead and the real people behind the projects made up the cast (MUSE). Ziad Barazi directed for the Riyadh production company Aflam (Ads of the World).
مصدر دراسة الحالة: MUSE Creative Awards المصدر ↖
الجوائز
- MUSE Creative Awards 2024Video - Influencerبلاتينية
- MUSE Creative Awards 2024Video - Nonprofitبلاتينية
فريق العمل
- الإنتاج
- Aflam
- المخرج
- Ziad Barazi
