Takeda Thailand / Thailand / 2022Digital & Tech · OOH
INGMA.
Takeda used a virtual character built from dengue data to make the disease’s impact visible in Thailand.
- Brand
- Takeda Thailand
- Agency
- CJ WORX Bangkok
- Market
- Thailand
- Region
- Global
- Year
- 2022
The challenge
Thai people underestimated dengue risks despite nationwide infection data.
The idea
Dengue case data shaped a virtual human, supported by public-awareness content and outdoor placements across Thailand.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Takeda Thailand
- partner
- Department of Disease Control
- partner
- Bangkok Metropolitan Administration
