Sleepzone / Jordan / 2024Promo · Digital & Tech
In-Snore Coupons.
Sleepzone asked Jordanians to record their partner's snoring on a 'Snoremeter' site. The louder the snore, the bigger the discount on its snore-reducing pillows and adjustable bed bases.
- Brand
- Sleepzone
- Agency
- IMPACT BBDO
- Market
- Jordan
- Region
- MENA
- Year
- 2024
The challenge
Sleepzone, which the entry calls Jordan's leading pillow brand, wanted a promotion for its snore-reducing pillows and adjustable bed bases that people would actually want to take part in.
The idea
IMPACT BBDO built thesnoremeter.com, which measured a recorded snore in decibels and issued a digital coupon based on how loud it was. Social media and radio sent people to the site, and the coupons were redeemed in Sleepzone stores.
Results
- More than 3,000 snores recorded, according to the Dubai Lynx entry
- Store foot traffic up 34% after launch and sales of snore-reducing pillows up 22%, by the entry's figures
Case study source: Dubai Lynx (Love The Work) Source ↗
Awards
- Dubai Lynx 2025Media – Use of HumourGold
Credits
- Creative agency
- IMPACT BBDO Dubai
- Production
- Pink Lemonade Films
- Production
- Impact Proximity
- Production
- AdPro&
- Chairman and CEO, Impact BBDO
- Dani Richa
- Head of Strategy, AdPro&
- Rizek Jildeh
- Chief Creative Officer, Impact BBDO
- Ali Rez
- Creative Director, Impact BBDO
- Rana Sadek
- Creative Director, AdPro&
- Hatem Soliman
- Art Director, AdPro&
- Malek Smadi
- Senior Motion Graphics Designer, AdPro&
- Anas Makkawi
- Executive Producer, Pink Lemonade Films
- Zaid Sroor
- Head of Production, Pink Lemonade Films
- Firas Ali-Hihi
- Writer, Impact BBDO
- Bassam Doss
- Account Manager, Impact BBDO
- Rachid Deryan
- Senior Graphic Designer, Impact BBDO
- Omar Hamad
- Designer, Impact BBDO
- Shabir Shahan
- Writer, Impact BBDO
- Maya Sfair
- Motion Designer, Impact BBDO
- Shoaib Ahmed
- Motion Designer, Impact BBDO
- Alam Sheikh
- Editor, Impact BBDO
- Sanil Chandran
- Designer, Impact BBDO
- Lucia Tammaro
- Associate Project Director, Impact Proximity
- Nawal Momen
- Experience Design Director, Impact Proximity
- Faith Rodrigues
- Data Analyst, Impact Proximity
- Afifa Farooq
- Technical Lead, Impact Proximity
- Mohammad Sakib
- Traffic Manager, Impact BBDO
- Grenald Alves
- Head of Audio Visual, Impact BBDO
- Benjamin DeSouza
