The New President.

Lebanon had been without a president since October 2022, after parliament failed again and again to elect one. According to the agency's award entry, An-Nahar also wanted to grow its readership.

An-Nahar and IMPACT BBDO trained large language models on the paper's archive, which the agency puts at more than 90 years and 30,000 editions, to create an AI president that answers in Arabic and English in a voice of its own. At the launch, editor-in-chief Nayla Tueni interviewed it in a live broadcast, that day's print edition carried its positions on the issues facing the Lebanese, and the public could question it at OurPresident.ai. An-Nahar later reported that ministers in Najib Mikati's government put questions to it in a cabinet session.