Ziina / UAE / Middle East / 2024Film · Social
Impatience Is a Virtue.
Ziina celebrated Middle Eastern entrepreneurs by reframing impatience as a force for progress.
- Brand
- Ziina
- Agency
- WE ARE Pi
- Market
- UAE / Middle East
- Region
- MENA
- Year
- 2024
The challenge
Connect a digital payments platform with ambitious business owners across the region.
The idea
WE ARE Pi's film links present-day entrepreneurs to Arab figures from science, exploration, music and space, using an Arabesque visual language and a voiceover by Saint Levant.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Ziina
- Production company
- 1000a1000a
- Directors
- Mila Fiuza and Esteban Perroud
- Voiceover
- Saint Levant
- Creative consultant
- Bayan Dahdah
