IKEA · المملكة المتحدة · 2026التجارب الحيّة · الفعاليات والرعاية
Iftar at Ours.
IKEA created temporary homes in London and Manchester where Muslim commuters could break their fast together during Ramadan.
- العلامة التجارية
- IKEA
- الوكالة
- Mother London
- السوق
- المملكة المتحدة
- المنطقة
- عالمي
- السنة
- 2026
صور من الحملة
التحدي
With sunset coinciding with the evening commute, some Muslims were breaking their fast away from home. IKEA wanted to offer a welcoming place to share Iftar.
الفكرة
Mother developed a furnished pop-up home with cultural guidance from AMALIAH and interiors by Noor Aliyah Ali. Bearded Kitten built and operated the experience on London’s Southbank and Manchester’s Exchange Square. Familiar domestic details, shared meals and spaces to pray translated IKEA’s idea of home into a useful communal experience.
النتائج
- Bearded Kitten reports 35,000 registrations and 150 guests.
- Bearded Kitten reports 5.5 million influencer reach.
مصدر دراسة الحالة: Bearded Kitten المصدر ↖
فريق العمل
- العلامة التجارية
- IKEA
- إنتاج التجارب الحيّة
- Bearded Kitten
- Cultural Consultation
- AMALIAH
- Interior Design
- Noor Aliyah Ali
- Catering
- Rukhsana’s
