7UP (PepsiCo) / Saudi Arabia / 2026Film
Ice Ice Habibi.
Three summer films starring Abu Hamdan in which opening a 7UP turns scorching Saudi scenes snowy, set to a localised 'Ice Ice Baby' remake.
- Brand
- 7UP (PepsiCo)
- Agency
- IMPACT BBDO
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
Case study source: IMPACT BBDO Source ↗
