ROBIN WOOD / ألمانيا / 2020الإعلانات الخارجية · التواصل الاجتماعي
Hungry for Destruction.
Illustrations transformed cuts of meat into landscapes of burning and cleared forest.
- العلامة التجارية
- ROBIN WOOD
- الوكالة
- Serviceplan Campaign X
- السوق
- ألمانيا
- المنطقة
- عالمي
- السنة
- 2020
التحدي
ROBIN WOOD wanted people to recognise the relationship between meat production and tropical deforestation and reconsider their consumption.
الفكرة
Images that initially resembled appealing food revealed damaged forest landscapes on closer inspection. The steak, ribs and burger executions used this visual reversal across print, posters and social content to connect an everyday choice with a distant environmental consequence.
مصدر دراسة الحالة: House of Communication المصدر ↖
الجوائز
- Cresta Awards 2020Print, OOH – Print campaign (2-6 executions)فضية
- House of Communication also lists an iF Design Award for this campaign; the award year is not stated on its case page.
فريق العمل
- العلامة التجارية
- ROBIN WOOD
