IRTH Group / Rove Hotels / United Arab Emirates, GCC and international / 2025B2B · OOH · Social · Events & Sponsorship
HQ by Rove: Work Meets Lifestyle.
A launch campaign introduces HQ by Rove as a Dubai workspace blending hospitality, work and lifestyle.
- Brand
- IRTH Group / Rove Hotels
- Agency
- Haus of Hendricks
- Market
- United Arab Emirates, GCC and international
- Region
- Global
- Year
- 2025
The challenge
Build awareness of a new hospitality-branded workspace among regional and international investors, businesses and professionals.
The idea
The 'Work Meets Lifestyle' platform combined a brand film and social content with a QR-code Zeppelin flying over Dubai and a launch event at the Museum of the Future.
Case study source: Campaign Middle East Source ↗
Credits
- Creative concept and film production
- Haus of Hendricks
- Client
- IRTH Group / Rove Hotels
- Original music and sound design
- WithFeeling
- Interiors
- Zebra
- Landscaping
- Studio Create
- Art
- StudioFeel
