Bugles / السعودية / 2025التواصل الاجتماعي
How I Crunch It.
Bugles turned its crunch into an Arabic TikTok track and asked Saudi creators to show how they eat theirs, ending each video with the snack on their fingertips.
- العلامة التجارية
- Bugles
- الوكالة
- MRM MENAT
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2025
التحدي
Bugles had just started producing locally in Saudi Arabia and needed cultural relevance on TikTok that felt made by Saudi creators, not pushed by the brand.
الفكرة
MRM MENAT built one repeatable ritual: open a pack, taste, remix it with an unexpected combination, sync the crunches to the track and finish with Bugles on the fingertips. Comedy, food and lifestyle creators each played it their own way, with TikTok Branded Missions and TopFeed placements, planned by UM, to launch it.
النتائج
- According to the Shorty Awards entry, the campaign reached 44 million views, 30% of them organic.
- The entry reports 688K+ engagements and 91.6% positive sentiment.
- By the agencies' figures, eCommerce sales rose 65%.
مصدر دراسة الحالة: Shorty Awards المصدر ↖
الجوائز
- TikTok Ad Awards METAP 2025Sound On Please!برونزية
- TikTok Ad Awards 2025 Bronze (Sound On, Please)
فريق العمل
- الوكالة الإبداعية
- MRM MENAT
- الوكالة الإعلامية
- UM MENAT
- Senior Account Manager, MRM MENAT
- Madonna Raafat
- Growth Director, MRM MENAT
- Nour Jurdi
- رئيس التخطيط الاستراتيجي، MRM MENAT
- Derrick Nyirenda
- المدير الإبداعي التنفيذي، MRM MENAT
- Andrej Arsenijevic
- المدير الإبداعي المشارك، MRM MENAT
- Maximilian Hylkema
- المدير الفني الأول، MRM MENAT
- Noor Mukhallalati
- كاتب الإعلانات الأول (English), MRM MENAT
- Jessica Langton
- كاتب الإعلانات الأول (Arabic), MRM MENAT
- Ahmad Najeeb
- Senior Multimedia Designer, MRM MENAT
- Loay Balkis
- Junior Graphic Designer, MRM MENAT
- Anuj Gandhi
- Senior Manager Integrated Planning, UM MENAT
- Darshan Jairaj
- Senior Executive Integrated Planning, UM MENAT
- Nathalie Daher
