Dubai Science Park / Thrive Wellbeing Centre / الإمارات / 2022الإعلانات الخارجية · التصميم والتغليف
Hostages of Depression.
Illustrated posters encourage people experiencing symptoms of depression to seek support rather than blame themselves.
- العلامة التجارية
- Dubai Science Park / Thrive Wellbeing Centre
- الوكالة
- Serviceplan Middle East
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2022
التحدي
Reduce self-doubt and stigma around depression and encourage people to recognise symptoms and seek help.
الفكرة
Three illustrated print and outdoor ads use the image of a bed to represent feeling trapped by depression. The campaign linked the creative to a screening tool developed with Thrive Wellbeing Centre.
مصدر دراسة الحالة: Little Black Book المصدر ↖
الجوائز
- Dubai Lynx 2022 — Bronze. Source: https://www.house-of-communication.com/me/en/newsroom/2022/03/dubai-lynx-independent-agency-of-the-year-award.html
فريق العمل
- الوكالة الإبداعية
- Serviceplan Middle East
- العميل
- Dubai Science Park
- Mental-health partner
- Thrive Wellbeing Centre
- الرسّام
- Jiawen Chen
- الرئيس التنفيذي للإبداع
- Akhilesh Bagri
- Associate creative director and art director
- Oussama Founi
- المدير الفني
- Saaniya Abbas
- Associate creative director and copywriter
- Sameer Suri
