Bridgestone MEA / Dubai Police / الإمارات / 2019الأفلام · التواصل الاجتماعي · التجارب الحيّة
Eyes on the Road.
A film and health-check roadshow recognised UAE truck drivers and encouraged them to take care of their health.
- العلامة التجارية
- Bridgestone MEA / Dubai Police
- الوكالة
- Serviceplan Middle East
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2019
التحدي
Reach truck drivers whose long working hours can make regular health checks difficult, while promoting safer roads.
الفكرة
A film follows truck driver Sukhjinder Singh and gives him a hot-air-balloon view of the roads he knows. It launches a three-week programme of free health screenings at truck stops across the UAE.
مصدر دراسة الحالة: House of Communication المصدر ↖
الجوائز
- Dubai Lynx 2020/2021 — two Silver and one Bronze in Film Craft (Direction, Casting and Cinematography); the reporting does not specify which medal belongs to each category. Source: https://test.adsofbrands.net/en/news/serviceplan-middle-east-celebrates-2-silver-and-1-bronze-for-bridgestone-at-dubai-lynx/1957
فريق العمل
- الوكالة الإبداعية
- Serviceplan Middle East
- العميل
- Bridgestone MEA
- شريك الحملة
- Dubai Police
- Campaign partners
- Nasser Bin Abdullatif Alserkal / RTA
- Director and director of photography
- Nixon Freire
- الإنتاج
- Hanzo Films
- المدير الإبداعي التنفيذي
- Akhilesh Bagri
- المدير الإبداعي المشارك
- Victor Farias
