Mastercard / السعودية / 2024التواصل الاجتماعي · الرقمي والتقنية · الفعاليات والرعاية
Her Voice: Season 3.
Mastercard and Saudia combined a Saudi women-led podcast with workshops and mentorship for aspiring entrepreneurs.
- العلامة التجارية
- Mastercard
- الوكالة
- Carat MENA (media)
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2024
التحدي
Move beyond awareness of women's entrepreneurship to offer women in Saudi Arabia greater visibility and access to practical support.
الفكرة
Hosted by Danyah Shafei, the third podcast season shared the journeys of Saudi women while a media campaign invited nominations and connected participants to workshops and mentorship with Blossom Accelerator.
النتائج
- Carat MENA reported a reach of 5.9 million people and 1,800 nominations.
- The agency reported that more than 100 women attended in person and three finalists were selected for mentorship.
مصدر دراسة الحالة: Carat MENA / dentsu المصدر ↖
الجوائز
- MENA Digital Awards KSA 2025 — Gold, Digital Cause Marketing (https://www.menadigitalawards.com/wp-content/uploads/2025/09/MDA-KSA-WINNERS-2025-Final-3.pdf)
- MENA Digital Awards KSA 2025 — Silver, Best Use of Cross-platform Digital Content (https://www.menadigitalawards.com/wp-content/uploads/2025/09/MDA-KSA-WINNERS-2025-Final-3.pdf)
فريق العمل
- العلامة التجارية
- Mastercard
- الشريك
- Saudia
- الوكالة الإعلامية
- Carat MENA
- Mentorship partner
- Blossom Accelerator
- Podcast host
- Danyah Shafei
