Heinz / الإمارات / 2025التجارب الحيّة · العروض الترويجية · التجزئة والمتسوّقون
Heinz Trade-Up.
Heinz put vending machines around Dubai that took in the stray ketchup sachets piling up in kitchen drawers. Five sachets bought a full bottle of Heinz.
- العلامة التجارية
- Heinz
- الوكالة
- Leo Burnett UAE
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2025
التحدي
Delivery orders leave UAE homes full of loose ketchup sachets, often not Heinz. A Heinz survey cited in the launch found 70% of residents had unwanted sachets at home and 60% would be more likely to use them if they were Heinz.
الفكرة
Leo Burnett UAE built a custom Heinz vending machine that swapped five sachets of any ketchup for one full Heinz bottle. It toured Jumeirah Village Circle, JBR, Discovery Gardens and Bur Dubai from 16 to 20 April 2025, with locations shared on @heinzarabia.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- Epica Awards 2025 Bronze (Brand Activations)
فريق العمل
- الوكالة الإبداعية
- Leo Burnett UAE
- الإنتاج
- Prodigious Middle East
- العلاقات العامة
- Current Global MENAT
- Marketing Director MEA, Kraft Heinz
- Passant El Ghannam
- Head of Brand Build MEA, Kraft Heinz
- Lobna Saad
- Senior Category Manager Red Sauces MEA, Kraft Heinz
- Samar Hasanin
- Marketing Intern, Kraft Heinz
- Leila Azmi
- المدير الإبداعي التنفيذي، Leo Burnett UAE
- Muhammad Ali
- المدير الإبداعي المشارك، Leo Burnett UAE
- Paurav Shah
- كاتب الإعلانات الأول، Leo Burnett UAE
- Jorge Oliveira
- المدير الفني الأول، Leo Burnett UAE
- Octavio Ojeda
- Senior Designer, Leo Burnett UAE
- Anzan Mohammed
- المونتاج، Leo Burnett UAE
- Al Ajhar Hussein
- المصمم، Leo Burnett UAE
- Naureen Akbar
- Content Creator, Leo Burnett UAE
- Sally El Issawi
- Business Lead, Leo Burnett UAE
- Nadim Ghrayeb
- مدير الأعمال، Leo Burnett UAE
- Mahmoud Jaber
- Executive, Business Consultancy, Leo Burnett UAE
- Marc Eid
- المنتج، Leo Burnett UAE
- Edmond Mattar
- رئيس التخطيط الاستراتيجي، Leo Burnett UAE
- Aakriti Goel
- Associate Strategy Director, Leo Burnett UAE
- Anna Sadykova
- Strategy Manager, Leo Burnett UAE
- Lina Ibrahim
- المنتج، Prodigious Middle East
- Ralph Mattar
- المدير العام، Current Global MENAT
- Peter Jacob
- مدير الحسابات، Current Global MENAT
- Jude Lahham
- مدير الحساب، Current Global MENAT
- Riya Awtaney
- Senior Associate, Current Global MENAT
- Mai Hajouj
- Associate, Current Global MENAT
- Aastha Chaurasia
- Junior Associate, Current Global MENAT
- Umar Gulamnabi
