Lifebuoy / الإمارات / 2015التجزئة والمتسوّقون · التجارب الحيّة
Handle on Hygiene.
Lifebuoy fitted supermarket trolley handles in Dubai with a device that released sanitiser gel when shoppers gripped them.
- العلامة التجارية
- Lifebuoy
- الوكالة
- Geometry Global Dubai
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2015
التحدي
News coverage and university research, including a University of Arizona study, had shown that shopping trolley handles carry high levels of bacteria.
الفكرة
Geometry Global Dubai designed an attachment for trolley handles. Swiping the handle released a Lifebuoy sanitiser gel that kills 99.9% of bacteria, turning an everyday moment in the supermarket into a product demonstration. It ran as an on-ground awareness activation in Dubai, filmed by Alchemy Films.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- Cannes Lions 2017Creative Effectiveness Lionsبرونزية
- Cannes Lions 2015Promo & Activation Lionsفضية
- Cannes Lions 2015Direct Lionsبرونزية
- Cannes Lions 2015Promo & Activation Lionsبرونزية
فريق العمل
- Creative agency and PR
- Geometry Global Dubai
- الإنتاج
- Alchemy Films
- Inventor, Art Director, Designer and Copywriter, Geometry Global Dubai
- Christian Louzado
- المدير الإبداعي التنفيذي، Geometry Global Dubai
- Ben Knight
- Associate Creative Director and Art Director, Geometry Global Dubai
- Logan Allanson
- المصمم، Geometry Global Dubai
- Calvin Wei Sheau Yeng
- المصمم، Geometry Global Dubai
- Viko Ferrari
- Head of Creative Services, Geometry Global Dubai
- Alvin Chin
- General Manager, Geometry Global Dubai
- Nick Walsh
- مدير مجموعة الحسابات، Geometry Global Dubai
- Anna Start
- Client Services, Geometry Global Dubai
- Siwar Khodr
- Client Services, Geometry Global Dubai
- Ivy Siby
- Client Services, Geometry Global Dubai
- Omar Bitar
- PR Director, Geometry Global Dubai
- Sami Moutran
- Associate Account Director (PR), Geometry Global Dubai
- Andrew Shearer
- مدير الحساب (PR), Geometry Global Dubai
- Dalia Halabi
- Senior Account Executive (PR), Geometry Global Dubai
- Sophie Wordley
- Senior Account Executive (PR), Geometry Global Dubai
- Caroline Afara
- مدير التسويق، Lifebuoy, Unilever Gulf
- Bora Usal
- Assistant Brand Manager, Lifebuoy, Unilever Gulf
- Zina Gorbacheva
- General Manager, Alchemy Films
- Luke Morris
- المنتج، Alchemy Films
- Jordan Knight Kirstein
- مدير التصوير، Alchemy Films
- Juan Cernadas
- Camera Assistant, Alchemy Films
- Daniel Vignal
- 3D Graphics, Alchemy Films
- Ghassan Naji
- المونتاج، Alchemy Films
- Souheil Zahreddine
