Roads and Transport Authority (RTA) / الإمارات / 2015الرقمي والتقنية
Back Off Radio.
Dubai's RTA fitted taxis with sensors that warned tailgaters through their own car radios.
- العلامة التجارية
- Roads and Transport Authority (RTA)
- الوكالة
- Geometry Global Dubai
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2015
التحدي
Tailgating is a common and dangerous habit on Dubai's roads, and drivers ignore conventional warnings.
الفكرة
Sensors on the front and rear of Dubai taxis switched on above 60 kph. If a taxi drove too close to the car ahead, a safety message played through its own speakers. If a car tailgated the taxi, a message was sent to that car's radio, as long as it was tuned to an ARN network station. Messages ran in English, Arabic, Hindi and Urdu.
مصدر دراسة الحالة: Drive Arabia المصدر ↖
الجوائز
- Cannes Lions 2015Media Lionsبرونزية
- Cannes Lions 2015Media Lionsفضية
فريق العمل
- الوكالة الإبداعية
- Geometry Global Dubai


