Indonesia Indah Foundation / Indonesia / 2023Events & Sponsorship
Hari Bersih Indonesia.
Indonesia Indah Foundation turned a nationwide cleanup into a visible public movement.
- Brand
- Indonesia Indah Foundation
- Agency
- M&C Saatchi Indonesia
- Market
- Indonesia
- Region
- Global
- Year
- 2023
The challenge
Waste and plastic pollution required visible nationwide action beyond discussion.
The idea
Nationwide cleanups, volunteers in superhero costumes, a Jakarta march and a festival turned environmental concern into a visible collective action.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Indonesia Indah Foundation
- founder
- Angela Jelita Richardson
- president director
- Anish Daryani
