Lifebuoy (Unilever) / Global, 35 countries / 2024Film · Digital & Tech · Social
H for Handwashing with Moo Deng.
Moo Deng fronts Lifebuoy's global H for Handwashing movement.
- Brand
- Lifebuoy (Unilever)
- Market
- Global, 35 countries
- Region
- Global
- Year
- 2024
The challenge
Hygiene education needs child-friendly reach and participation.
The idea
Use Moo Deng and an AI hippo teacher to make H stand for handwashing.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Lifebuoy (Unilever)
- global brand VP
- Khim Yin Poh
- creative president
- Sarvesh Raikar
- director
- James Teh, Amit Pandirkar
