Burger King Kuwait / Kuwait / 2022Film · Social
Golden Edition: Approved by Experts.
Burger King Kuwait enlisted a gold-souk expert to endorse its premium Golden Edition range.
- Brand
- Burger King Kuwait
- Agency
- M+C Saatchi Group
- Market
- Kuwait
- Region
- GCC
- Year
- 2022
The challenge
Introduce a premium fast-food range in a competitive Kuwaiti gourmet market.
The idea
A film set in a Kuwaiti gold shop asks a trusted gold expert, Hakeem, to give the new burgers his seal of approval.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Burger King Kuwait / Kout Food Group
- Creative agency
- M+C Saatchi Group
- Production
- Filmmaster MEA
- Director
- Damiano Fieramosca
- Creative
- Camila Venegas Gomez and Silvia Carreño Vera
