Glam21 / الهند / 2026التجارب الحيّة · التواصل الاجتماعي
#GlamNiGarba.
Cosmetics brand Glam21 sent a branded beauty van around Gujarat during Navratri, doing free festive makeovers for people on their way to Garba.
- العلامة التجارية
- Glam21
- السوق
- الهند
- المنطقة
- عالمي
- السنة
- 2026
التحدي
Glam21 wanted to be part of how people celebrate Navratri rather than one more festive ad, while keeping branding, the consumer experience and live social coverage consistent as the activation moved between cities.
الفكرة
The Glam Van toured Ahmedabad, Vadodara, Surat and Rajkot offering free makeovers, product trials, freebies and games. Instagram led the coverage, with Facebook and Snapchat in support, using teasers, city updates, makeover reels, creator content and posts from visitors under #GlamNiGarba and #GlamSeManayeinTyohar.
النتائج
- According to the case study, the van delivered 1,500 makeovers and 2,300 consumer engagements.
- The case study reports 1,500 products and freebies handed out and a campaign reach of 4.7 million.
مصدر دراسة الحالة: Social Samosa المصدر ↖
فريق العمل
- الرئيس التنفيذي للتسويق، Glam21
- Yuvika Dixit
