Genesis GV70.
A stylised film for the Genesis GV70 that sets the car beside a horse and, as its engine starts, turns the city's lights out so the car moves through the streets under its own spotlight.
- العلامة التجارية
- Genesis
- الوكالة
- Sixty Degrees
- السوق
- قطر
- المنطقة
- الخليج
التحدي
The film is built on the GV70's tagline, which the MUSE entry gives as 'style meets performance'; Genesis's Qatar page for the model carries the line 'When style meets performance, a new story begins'.
الفكرة
The entry describes a film made 'to bring out the ballet performance when style meets performance in perfect harmony': a stylised set and close-ups of the car, its precision and performance shown alongside a horse, and, as the engine starts, the city's lights going out so that a stage light falls on the car as it moves through the city. Mohammed Shams directed and Vladyslav Milchenko shot it; Invention Studios entered it at MUSE.
مصدر دراسة الحالة: MUSE Creative Awards المصدر ↖
الجوائز
- MUSE Creative Awards 2025Video - Automotiveبلاتينية
- MUSE Creative Awards 2025Video - Cinematographyبلاتينية
- MUSE Creative Awards 2025Video - TV Adذهبية
فريق العمل
- المخرج
- Mohammed Shams
- Cinematographer
- Vladyslav Milchenko
- Regional creative director
- Jawad Alghorayeb
- Award entrant
- Invention Studios
