The Secret Project.
Qatar Airways' 90-second film for Qatar National Day 2024, in which a group of Qatari children secretly film their neighbourhoods, families and heroes as their own tribute.
- العلامة التجارية
- Qatar Airways
- الوكالة
- Digitek Production House
- السوق
- قطر
- المنطقة
- الخليج
- السنة
- 2024
التحدي
Digitek set the film against 'a world of accelerating tech and fleeting attention spans', with the airline woven in 'not as a product placement, but as a living symbol of Qatar’s aspirations and connection to the world' (MUSE entry).
الفكرة
Digitek Production House's film 'follows a group of Qatari children secretly creating their own tribute for National Day. While others prepare models and crafts, these kids plot a surprise: filming their neighborhoods, their families, their heroes, and finally revealing their “secret project” to the world' (MUSE entry). Digitek's YouTube channel carries it as 'Qatar Airways | Qatar National Day 2024'.
مصدر دراسة الحالة: MUSE Creative Awards المصدر ↖
الجوائز
- MUSE Creative Awards 2025Video - Culturalبلاتينية
فريق العمل
- الإنتاج
- Digitek Production House


