KFC Arabia / Saudi Arabia / 2026Film · Social
For the Love of Garlic.
TBWA\RAAD launched KFC Arabia's garlic strips and sandwiches with a film in which customers are so taken with the new flavour that the only way they can praise it is in poetry.
- Brand
- KFC Arabia
- Agency
- TBWA\RAAD
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
The challenge
KFC Arabia wanted its new garlic-infused strips and sandwiches to stand out at launch in Saudi Arabia in February 2026.
The idea
Instead of describing the taste, the film shows people so enchanted by the garlic range that they praise it in nothing but poetry. Omar Nayef directed for production company B.K.P, and Farida Abdelaal wrote the Arabic copy.
Case study source: Ads of the World Source ↗
Credits
- Chief creative officer
- Derek Green
- Executive creative director
- Frederico Roberto
- Senior Arabic copywriter
- Farida Abdelaal
- Production company
- B.K.P
- Director
- Omar Nayef
