Miller Lite / USA / 2020Experiential
Farewell, Work Holiday Parties.
Miller Lite marked the cancelled office party season of 2020 with a museum exhibit, a TV spot and free beer.
- Brand
- Miller Lite
- Agency
- DDB Chicago
- Market
- USA
- Region
- Global
- Year
- 2020
The idea
Artist Alex Prager created hyperreal sculptures of classic office-party characters, exhibited at LACMA and online. A matching TV and social film ran nationally, and the brand gave free beer to people whose work parties had been called off.
Case study source: Activation Ideas Source ↗
