VOX Cinemas / United Arab Emirates / Saudi Arabia / Middle East / 2025Film · Events & Sponsorship
Fall in Love with Film.
VOX Cinemas celebrated the emotional power of moviegoing in a brand film with an original Hans Zimmer score.
- Brand
- VOX Cinemas
- Market
- United Arab Emirates / Saudi Arabia / Middle East
- Region
- MENA
- Year
- 2025
The challenge
Express the role cinema and VOX play in the memories and milestones of regional audiences.
The idea
The film follows a boy's relationship with cinema through different stages of life, supported by a bespoke score that extended into VOX's customer experience.
Case study source: Campaign Middle East Source ↗
Credits
- Brand and marketing
- VOX Cinemas / Majid Al Futtaim Entertainment
- Production
- Create Production
- Original score
- Hans Zimmer and team
- Media
- Spark Foundry
