SNCF / France / 2013Experiential
Europe, It's Just Next Door.
French rail operator SNCF installed doors that seemed to open directly onto other European cities.
- Brand
- SNCF
- Agency
- TBWA Paris
- Market
- France
- Region
- Global
- Year
- 2013
The idea
Passers-by were invited to open a door that, in effect, opened onto another European city. The stunt made the point that neighbouring countries are only a short train ride away.
Case study source: Activation Ideas Source ↗
