Deliveroo UAE / United Arab Emirates / 2024Social · Promo · Digital & Tech
Euro Munch Match.
Deliveroo turned football fans' food-rivalry signs at Euro 2024 into a game for viewers in Dubai.
- Brand
- Deliveroo UAE
- Agency
- and us
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Join the Euros conversation among Dubai's international football fans during peak food-ordering hours.
The idea
The team adapted jokes from fan signs comparing national dishes into promo codes. Each entry gave fans a chance to win a voucher and added to their team's tally in a playful food competition.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Deliveroo UAE
- Creative agency
- and us
- Creative director
- Saymon Medeiros
