⁨Draw a Line⁩.

⁨'Studies indicate that 1 in 3 employees in Gulf countries exhibits signs of occupational burnout,' the council said at the launch in September 2023, and many don't recognise it or know how to deal with it. Its MUSE entry adds that a common confusion between being productive and being a workaholic often leads to burnout.⁩

⁨Under the line 'Draw a Line: Between Yourself and Occupational Burnout', the campaign urged workers to spot early signs such as lack of support, mismanaged tasks, overload and long hours (MUSE). A teaser phase spread CGI videos and images of orange smoke rising from rooftops through micro-influencers across the GCC, and 'a single reveal tweet by the Gulf health council connected the visuals to occupational burnout' (entry board). A main video on the signs of burnout followed, with an awareness guide, expert articles and a burnout self-assessment for employees and team leaders on the council's Your Health Guide platform (Gulf Health Council).⁩