Diriyah Company · Pantone · Saudi Arabia · 2025Design & Packaging · Events & Sponsorship · Social
Diriyah Tan.
Diriyah Company and the Pantone Color Institute developed a signature colour inspired by the mudbrick architecture of At-Turaif.
- Brand
- Diriyah Company · Pantone
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Create a recognisable colour for Diriyah's identity and marketing that connects its heritage to the city's future.
The idea
Pantone studied the warm golden tones of Najdi mudbrick and translated the resulting Diriyah Tan into colour standards for use across materials and communications. The shade was introduced through a launch campaign and at Dubai Lynx.
Case study source: Diriyah Company Source ↗
Credits
- Brand and project partner
- Diriyah Company
- Colour development partner
- Pantone Color Institute
- Launch video voice
- Shaha Alshathry
