Deeply Able.
Shamal Holding and IMPACT BBDO Dubai turn underwater communication into an invitation to learn Emirati Sign Language, with Deaf-led lessons at Deep Dive Dubai.
- العلامة التجارية
- Shamal Holding
- الوكالة
- IMPACT BBDO Dubai
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2026
صور من الحملة
التحدي
Shamal wanted to make everyday encounters more accessible to Deaf people. The task was to give hearing audiences a practical starting point for learning Emirati Sign Language across its destinations.
الفكرة
Begin where people already communicate with their hands: underwater. Deaf educator Abdulsalam Zourob and Eton Institute developed lessons filmed at Deep Dive Dubai. The campaign invites people to learn the welcome sign “Marhaba Al-Saa” and share it through Sign It Forward. A public learning hub offers 20 signs, alongside employee training, guest experiences, social films and outdoor advertising.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العميل
- Shamal Holding
- الوكالة الإبداعية
- IMPACT BBDO Dubai
- Strategic partner
- Community Development Authority of Dubai (CDA)
- Deaf educator and sign language instructor
- Abdulsalam Zourob
- Sign language and training partner
- Eton Institute
- شريك التجربة
- Deep Dive Dubai
- دار الإنتاج
- VIP Films
- المخرج
- Omar Abbas
- وكالة القسم الرقمي والتقنية
- Impact Proximity
- AI sign language avatar partner
- Eshara
- وكالة العلاقات العامة
- IPN
- الوكالة الإعلامية
- OMD MENA
