Data Tienda.
Mexican lender WeCapital turned the handwritten tabs that corner shops keep for their customers into official credit histories, giving low-income women their first access to loans.
- العلامة التجارية
- WeCapital
- الوكالة
- DDB Mexico
- السوق
- المكسيك
- المنطقة
- عالمي
- السنة
- 2021
التحدي
According to WeCapital, 83% of Mexican women have no credit history, which shuts them out of bank loans to study or start a business. Yet many of them have bought on credit at their local shop for years.
الفكرة
Shopkeepers across Mexico record what each customer buys on credit and when they pay, but credit bureaus ignore those notes. WeCapital and DDB Mexico collected the records from neighbourhood stores, verified them and converted them into recognised credit histories. The scheme started in Mexico City and expanded to Puebla, Guadalajara, Morelia and Monterrey.
النتائج
- According to the entry, more than 100 women had received their first microcredits by December 2021.
مصدر دراسة الحالة: Creativepool المصدر ↖
الجوائز
- Cannes Lions 2023Creative Effectiveness – C09 CHALLENGER BRANDبرونزية
- Cannes Lions 2023Creative Commerce – C04 CUSTOMER ACQUISITION & RETENTIONبرونزية
- Cannes Lions 2023Creative Business Transformation – B02 BRAND PURPOSE & IMPACTبرونزية
- Cannes Lions 2022Glass: The Lion for Change – A01 GLASSالجائزة الكبرى
- Cannes Lions 2022Sustainable Development Goals – C03 REDUCED INEQUALITIESفضية
- Cannes Lions 2022Creative Data – A03 DATA-DRIVEN CONSUMER PRODUCTالجائزة الكبرى
فريق العمل
- الوكالة الإبداعية
- DDB Mexico
- الإنتاج
- LADOBLE
- President & CEO
- Juan Carlos Ortiz
- Chief Executive Officer
- Juan Isaza
- المدير الإبداعي
- Gerardo Méndez
- المدير الإبداعي
- Marcos López
- المدير الإبداعي
- Rodrigo Zuñiga
- المدير الإبداعي
- Jose Hernandez
- Digital Creative Director
- Chantal Silva
- VP of Strategic Planning
- Sergio Briseño
- Client Services Director
- Rodrigo Morales
- المنتج المنفذ
- Jesús Almazán
- المنتج المنفذ
- Nicolas Spinosa
- Production Director
- Vianey Moreno
- Web Developer
- Roberto Vargas
- CFO
- Silvana Carreño
