BNW Developments / UAE / international audiences via Emirates inflight / 2026الأفلام · التواصل الاجتماعي
Curators of Fine Living.
BNW Developments used an AI-led brand film to portray the feeling of life at home.
- العلامة التجارية
- BNW Developments
- الوكالة
- Filament
- السوق
- UAE / international audiences via Emirates inflight
- المنطقة
- عالمي
- السنة
- 2026
التحدي
Conventional real-estate advertising emphasizes property spectacle more than the lives people build inside homes.
الفكرة
Filament moved between family settings, landscapes and imagined spaces to express warmth and possibility. The film ran on owned channels and Emirates’ international inflight entertainment.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- BNW Developments
- Agency / creative studio
- Filament
- الرئيس التنفيذي للتسويق
- Swapnil Lal
