SHIPS · اليابان · 2025الأفلام · التصميم والتغليف · التجزئة والمتسوّقون

⁨CRAFTMAN.SHIPS.⁩

⁨SHIPS marked its 50th anniversary with an embroidered stop-motion film made from its own materials.⁩

العلامة التجارية: SHIPS
الوكالة: HAKUHODO Gravity · HAKUHODO CABIN · HAKUHODO Gravity · HAKUHODO CABIN
السوق: اليابان
المنطقة: عالمي
السنة: 2025

صور من الحملة

التحدي

⁨The retailer wanted its anniversary to express the continuing value of craftsmanship rather than simply look back at its history.⁩

الفكرة

⁨Leftover thread and canvas became hand-stitched animation frames, bringing the brand's journey to life through the same materials and care associated with clothing. Physical frames from the film were then displayed in stores.⁩

مصدر دراسة الحالة: The One Club المصدر ↖