New Zealand Defence Force / نيوزيلندا / 2022الأفلام
CODEWORDS.
The New Zealand Defence Force used personal stories to show the bonds formed through military service.
- العلامة التجارية
- New Zealand Defence Force
- الوكالة
- Clemenger BBDO Wellington
- السوق
- نيوزيلندا
- المنطقة
- عالمي
- السنة
- 2022
التحدي
Show prospective recruits the sense of connection and shared experience found in the Navy, Army and Air Force.
الفكرة
Fifteen service stories were introduced through intriguing codewords across cinema, social and outdoor. Scanning or tapping a word opened the story behind it.
مصدر دراسة الحالة: StopPress المصدر ↖
فريق العمل
- العلامة التجارية
- New Zealand Defence Force
- directing
- The Glue Society
- digital
- Gladeye
- الإنتاج
- Revolver
- المخرج
- Pete Baker
- الإعلام
- OMD
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