Chicago Beach / United Arab Emirates / 2024Design & Packaging · Social · Retail & Shopper
Chicago Beach: Brand Launch.
Good JuJu created a Dubai-rooted identity and social launch for fried-chicken brand Chicago Beach.
- Brand
- Chicago Beach
- Agency
- Good JuJu by Umami Comms
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Build a distinctive new food brand that draws on Dubai's character in a crowded fast-food market.
The idea
The agency developed the name, voice, visual identity and interior concept around an expressive character whose eyes carry through packaging, in-store design, animations and launch content.
Case study source: Good JuJu / Umami Comms Source ↗
Credits
- Brand
- Chicago Beach
- Brand and creative agency
- Good JuJu by Umami Comms
