Changan / Saudi ArabiaDigital & Tech · Retail & Shopper
Changan, Experience the Difference!
Changan used location data and rich-media ads on social and in apps to pull Saudi car buyers into its showrooms, including people shopping Toyota, MG and Geely.
- Brand
- Changan
- Agency
- MEmob+
- Market
- Saudi Arabia
- Region
- Saudi Arabia
The challenge
The Chinese carmaker was building its name in a Saudi market led by long-established brands such as Toyota, and buyers were paying more attention to technology and design.
The idea
MEmob+ used location intelligence to find specific buyer segments and served them tailored rich-media ads across social media and in-app inventory, built to drive real-time visits to Changan showrooms. The entry was made for AlMajdouie Group, Changan's Saudi distributor.
Results
- 14,946 showroom visits across 14 showrooms, according to the WARC case summary
- Click-through rate of 0.86% and view-through rate of 95.12%, according to the case summary
Case study source: MMA Smarties (WARC) Source ↗
Awards
- MMA Smarties KSA 2023KSA – Real Time MarketingBronze
Credits
- Media agency
- MEmob+
- General Manager, MEmob+
- Saad Bleik
- Digital Marketing Strategist - Senior Executive, MEmob+
- Airah Pasandalan
- Senior Digital Designer, MEmob+
- Jenifer Calingasan
- Digital Marketing Strategist, MEmob+
- Noble Philip
- Marketing Manager, MEmob+
- Mitali Jadia
